App for customers and retail sellers
PLATFORM
Mobile (iOS, Android)
Mobile (iOS, Android)
OWNERSHIP
www.epurmarketing.com
www.epurmarketing.com
CLIENT BRIEF
We need an app for two different profiles: final customers and our Retail assistant sellers.
In the first profile, customers should have access to Digital catalog of Samsung products. Once they buy a product, they should be able to digitally save and access its oficial Guaranty, User manual and invoice purchase.
In the first profile, customers should have access to Digital catalog of Samsung products. Once they buy a product, they should be able to digitally save and access its oficial Guaranty, User manual and invoice purchase.
When Retail assistant seller use app, they should have access to technical specifications product and multimedia stuff to display it for potencial buyers in store. They should use the app as e-learning platform.
Scope and limitations
As you can imagine, Samsung has a lot of restrictions and policies based on their Design System and Manual.
So, we work in this project for about 5 months after having several meeting and rigorous approval process.
So, we work in this project for about 5 months after having several meeting and rigorous approval process.
Process
1.
We have some kick-off meetings with stakeholders and involved parts in order to define and agree on the execution of the project
We have some kick-off meetings with stakeholders and involved parts in order to define and agree on the execution of the project
2.
Based on that, and after ask questions from both sides, we presented a roadmap with estimation and all required information to start to work
Based on that, and after ask questions from both sides, we presented a roadmap with estimation and all required information to start to work
We used kanban methodology, 5 why’s, relational and mind maps
3.
Two kind of personas were defined: customer and assistant / seller.
As result, we got a clearer idea about user flows and user-need priorities
4.
After gathering data and got valuable insights, we discuss different solutions and presented low-def sketches. Once approved, I started working on final deliverables ready-for-dev.
We proposed an MVP with a multi-stage planning to implement after the initial launch
Two kind of personas were defined: customer and assistant / seller.
As result, we got a clearer idea about user flows and user-need priorities
4.
After gathering data and got valuable insights, we discuss different solutions and presented low-def sketches. Once approved, I started working on final deliverables ready-for-dev.
We proposed an MVP with a multi-stage planning to implement after the initial launch
What i discovered in this project
RESEARCH + ECOLOGY
We were provided with several internal research results: the client realised that customers needed to digitally access their Warranties, User manuals, etc. and this also gave them the opportunity to highlight their commitment to the environment (paper waste)
LEGAL ASPECTS
I learned a lot about Legal coverage and how it affected design proposals.
Security and validations about Warranty products were key information to idealise a lot of aspects in the process
Security and validations about Warranty products were key information to idealise a lot of aspects in the process
FINAL RESULTS
Here some of mockup process and user flows that helped us to identify some of the main features
ICON SYSTEM
150 icons were created for this project, and more than 30 icons were adapted in order to generate a gridded system
